Melançon Enterprises  Publish > Academic > Computer Ordering Online > BestBuy

BestBuy

www.bestbuy.com

3 clicks to start the buying process.

Selection / Customization process

Product Clarity: High. 

Price Clarity: Good. 

Speed: Moderate.  Considering that no processing time is needed, pages loaded slowly due to bloated size.

Range / Power: Low.  Small selection and no customization.

Notes

With no customization, Best Buy is in some ways a good example of the problems from the customer’s point of view with the presentation of many models from many manufacturers: confusion.

With many models from different (or even the same) manufacturer, there are so many ways models can be different (and more ways they can be the same) that customers are unlikely to be able to see the distinctions they are interested in when presented with the selection in any list order.  In fact, at Best Buy, the first three products (of 31 listed for “desktops”) were apparently identical except for case color— a singularly useless differentiation.

Problems

Good Features

Created 2003 February 23 ,,, Updated 2003 March 11