the author is ringleader, cheerleader, ringmaster, organizer, and jack of all trades of a process that might never end

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Seth Godin is spying on me. How else to explain that he just wrote: "what it means to be an author is changing for the first time in a hundred years [...] the author is the ringleader, cheerleader, ringmaster, organizer and jack of all trades of a process that might not ever end."

Sure, he claims that's his takeaway from Craig Mod's essay "Post-Artifact Books and Publishing", but it seems more likely he's been following the writing and publishing of the Definitive Guide to Drupal 7.