Melançon Enterprises • a multidivision multinational since 1980

So, throwing on an extra $10 for express delivery, in addition to the previously disclosed $10 for Saturday delivery (pardon me, I exaggerate: $9.99 for each)— that I can live with.

The vaguely weird partnership with something offering free delivery, fine.

But the $10 off -- no, no, $15 off -- gift code it excitedly tells you about, with the fact that a monthly fee will be added to the credit card you thought you had used and done with-- that's just being creeps.

This was in fine print in a long skinny sidebar low on the left-hand side:

OFFER DETAILS

Activate your membership in EasySaver RewardsSM to claim your $15 gift code good for your next purchase and start saving and enjoying all the benefits and access for the next 30 days for just a $1.95 activation fee billed by EasySaver RewardsSM to the credit card you just entered during your ProFlowers purchase. Please note, by signing up and clicking above, the following information will be transmitted securely through SSL encryption from your most recent ProFlowers order to EasySaver RewardsSM to secure your membership: credit card information; billing address; billing telephone number; and order ID number. To continue after the introductory trial period, do nothing and all the great benefits and savings will automatically continue for just $14.95 per month, billed by EasySaver RewardsSM to this same credit card. You may cancel at anytime, with no further obligation, just by calling the toll-free number contained in the membership information provided to you. And, you keep the $15 Gift Code just for trying EasySaver RewardsSM for 30 days.