PWGD is up to the News Challenge

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if important news were naturally viral, if it spread rapidly and were easily monetized, there would be no need for the Knight News Challenge. If important news were always sexy, funny, comfortable to share, and socially rewarding, Digg's front page and YouTube comments might be constant fonts of vital information.

The question is not "do you think this will be popular?"; the question is "do you think this is important?".

People's behavior changes

No secret algorithms. No complicated algorithms. Come to think of it I better stay away from the word algorithm.